UI/UX designer
who ships brave products.
I'm Polina Pasenko — a UI UX designer who pairs bold, confident visual craft with rigorous user research. I turn messy problems into interfaces people actually understand.
Selected work
Four products, start to ship.
Each case study walks through the full process — from the first user interview to the validated, shipped design.
2025Web · Local Services
Mitchell's
A friendly plumbing and home maintenance service that makes getting help simple.
2026Web · E-commerce
Nytka
A contemporary Ukrainian fashion store woven with regional identity.
2024Web · Hospitality
CHIX Diner
Making a gluten-free, counter-service diner easier to understand and easier to choose.
2025Web · Education
theClass
A warm, simple place to learn English with Polina.
About
Research first. Bold second. Never the other way around.
I believe striking design earns its confidence from evidence. Every bold type choice, every unexpected layout starts with a real insight about the people who will use it.
Over 3 years I've designed across health, fintech, enterprise, and commerce — always chasing the same thing: interfaces that feel effortless because the hard thinking happened first.
Discover
Interviews, surveys, and audits to understand people before pixels.
Define
Synthesis into personas, journeys, and a sharp problem statement.
Design
Ideation to high-fidelity systems built to scale with real data.
Validate
Usability testing and iteration until the evidence says it works.